Our strategy is to take our powerful, iconic brands and maximize their potential and consumer reach while staying true to their unique brand DNA and core values. Our brands are sold at multiple price points and across multiple channels of distribution and geographies, which allows us to provide products to a broad range of consumers, while minimizing competition among our brands and reducing reliance on any one demographic group, merchandise preference, price point, distribution channel or geography. We support each of our brands’ growth through 360° marketing campaigns, which consist of traditional and digital media, and are designed to drive brand relevancy and engage consumers across the world.