imagine champions the right to a mental breath of fresh air and unrestrained creativity. Concepts of childhood, Openness and curiosity combine the applications of play and self-expression in order to enhance design and innovation.
today, the consumer has the pick of a huge expanse of affordable clothing and accessories from a multitude of high street chains. Now, the youth of today have the opportunity to create individual, inexpensive styles from a young age; something that was not readily available ten to twenty years ago. with this consumer demand for fast-fashion, high street retailers today work to increasingly faster lead-times in order to offer garments adapted straight from the catwalk trends. while this has been a key driver for the contemporary high street, the consumer is now reprioritising and looking for more inspirational, Unique clothing; a demand which in turn has seen vintage clothing become increasingly popular.