For rerouting agriculture’s environmental impact. Meat production, which results in copious greenhouse gases, is expected to double by 2050. But Beyond Meat has created a meat alternative good enough to tempt devout carnivores. It aligns soy and pea proteins so they mimic meaty texture, without antibiotics, hormones, or transfats. Its "chicken" strips and taco "beef " crumble hit the market last year. People for the Ethical Treatment of Animals (PETA) named Beyond Meat its company of the year, and investors such as Bill Gates, Kleiner Perkins, and the Humane Society have signed on.