Ireland – based Ryanair, Europe’s leading low – fare airline, ruffled the feathers of the Roman Catholic Church with a recent ad campaign. The ad depicted the pope claiming that the fourth secret of Fatima was Ryanair’s low fares.
The Church sent out a worldwide press release accusing the airline of blaspheming the pope.
But much to the Church’s dismay, the press release generated an enormous amount of free publicity for the company.