Internet usage history and intensit

Internet usage history and intensity also affect online shopping potential.

Consumers with longer histories of Internet usage, educated and equipped with better skills and perceptions of the Web environment have significantly higher intensities of online shopping experiences and are better candidates to be captured in the wellknown concept of flow in the cyber world (Sisk, 2000; Hoffman and Novak, 1996; Liao and Cheung, 2001). Those consumers using the Internet for a longer time from various locations and for a higher variety of ser-vices are considered to be more active users (Emmanouilides and Hammond, 2000).

As Bellman et al. (1999) mention, demographics are not so important in

determining online purchasing potential. Whether the consumer has a wired lifestyle

and the time constraints the person has are much more influential. Risk taking propensity is also a powerful factor. E-shoppers have higher risk taking tendencies.Consumers with high levels of privacy and security concerns have lower purchasing rates in online markets but they balance this characteristic with their quest for making use of the information advantage of the environment (Kwak et al., 2002; Miyazaki and Fernandez, 2001). These educated individuals, as more confident decision makers, are much more demanding and have greater control over the purchasing

process from initiation to completion (Rao et al., 1998).Today the Internet has captivated the attention of retail marketers. The Internet, as a retail outlet, is moving from its infancy used by only a few to a market with significant potential (Fojt, 1996; Shim, Eastlick, Lotz & Warrington,2001). Millions of people are shopping online (Ainscough, 1996; Strauss & Frost,1999) According to Pilík’s research (Pilík, 2012), 89 % of Czech Internet users use the Internet for purchasing products or services.But only 32.1 % buy online regularly

These secondary sources (Cetelem, 2011; Cimpler, 2005; E15.cz, 2010; ČSÚ, 2011, Gemius, 2010;Měšec.cz, 2010) are focused on research surveys examining the online buyer behavior processes. Customer purchasing decisions are influenced by perception, motivation, learning, attitudes and beliefs. The perception is reflected to on how the customers select, organize, and interpret information to form knowledge The motivation is reflected to the customer’s desire to meet their own needs. Learning is reflected to the customers’ behavior experience arising. Attitudes are reflected to customers’ steadily favorable or unfavorable assessments, feelings, and inclinations towards object or idea. Finally, Beliefs is reflected to customers’ thoughts about a product or service (Kotler & Armstrong, 1997) There are many factors influences and affect customers in related to how consumers make purchasing decision. The purchasing decision process starts long before actual purchase and continues long after. Usually in more routine purchases, consumers often reserve or skip some of purchase decision process (Kotler & Armstrong,

2004) Price was a critical factor for customer on online shopping (Heim and Sinha, 2001). However, Li et al. (1999) argued that often online shoppers were not price-sensitive, cause of these consumers’ price comparisons among different e-retailers on each product was timeconsuming and the price difference was very small.

-The internet is regarded by many as the place to buy any item at the cheapest price. The rise of price comparison sites has added to the impression that the internet is about low prices (3. RISK, RALPH. New Media Age. 5/12/2011, p09-09. 1/2p (Periodical))

Results (Vietnamese) 1:

Internet usage history and intensity also affect online shopping potential.Consumers with longer histories of Internet usage, educated and equipped with better skills and perceptions of the Web environment have significantly higher intensities of online shopping experiences and are better candidates to be captured in the wellknown concept of flow in the cyber world (Sisk, 2000; Hoffman and Novak, 1996; Liao and Cheung, 2001). Those consumers using the Internet for a longer time from various locations and for a higher variety of ser-vices are considered to be more active users (Emmanouilides and Hammond, 2000).As Bellman et al. (1999) mention, demographics are not so important indetermining online purchasing potential. Whether the consumer has a wired lifestyleand the time constraints the person has are much more influential. Risk taking propensity is also a powerful factor. E-shoppers have higher risk taking tendencies.Consumers with high levels of privacy and security concerns have lower purchasing rates in online markets but they balance this characteristic with their quest for making use of the information advantage of the environment (Kwak et al., 2002; Miyazaki and Fernandez, 2001). These educated individuals, as more confident decision makers, are much more demanding and have greater control over the purchasingprocess from initiation to completion (Rao et al., 1998).Today the Internet has captivated the attention of retail marketers. The Internet, as a retail outlet, is moving from its infancy used by only a few to a market with significant potential (Fojt, 1996; Shim, Eastlick, Lotz & Warrington,2001). Millions of people are shopping online (Ainscough, 1996; Strauss & Frost,1999) According to Pilík’s research (Pilík, 2012), 89 % of Czech Internet users use the Internet for purchasing products or services.But only 32.1 % buy online regularlyCác nguồn phụ (Cetelem, năm 2011; Cimpler, 2005; E15.cz, 2010; ČSÚ, 2011, Gemius, 2010; Měšec.cz, 2010) tập trung vào cuộc điều tra nghiên cứu cách kiểm tra quá trình hành vi người mua trực tuyến. Quyết định mua của khách hàng bị ảnh hưởng bởi nhận thức, động lực, học tập, Thái độ và niềm tin. Nhận thức được phản ánh trên làm thế nào các khách hàng chọn, tổ chức và giải thích các thông tin để hình thức kiến thức động lực được thể hiện mong muốn của khách hàng để đáp ứng nhu cầu riêng của họ. Học tập ánh xạ hành vi của khách hàng kinh nghiệm phát sinh. Thái độ ánh xạ khách hàng đánh giá đều đặn thuận lợi hoặc bất lợi, cảm xúc, và xu hướng hướng tới đối tượng hoặc ý tưởng. Cuối cùng, niềm tin được thể hiện để khách hàng suy nghĩ về một sản phẩm hay dịch vụ (Kotler & Armstrong, 1997) có rất nhiều yếu tố ảnh hưởng và ảnh hưởng đến khách hàng trong liên quan đến người tiêu dùng làm quyết định mua. Quá trình quyết định mua bắt đầu từ lâu trước khi thực sự mua và tiếp tục lâu sau khi. Thường trong thêm thường mua, người tiêu dùng thường dự trữ hoặc bỏ qua một số quá trình quyết định mua bán (Kotler & Armstrong,Giá năm 2004) là một yếu tố quan trọng cho khách hàng mua sắm trực tuyến (Heim và Sinha, 2001). Tuy nhiên, Li et al. (1999) lập luận rằng thường người mua sắm trực tuyến đã không nhạy cảm với giá, nguyên nhân của những người tiêu dùng giá so sánh trong số khác nhau e-nhà bán lẻ trên mỗi sản phẩm là timeconsuming và chênh lệch giá là rất nhỏ.-The internet is regarded by many as the place to buy any item at the cheapest price. The rise of price comparison sites has added to the impression that the internet is about low prices (3. RISK, RALPH. New Media Age. 5/12/2011, p09-09. 1/2p (Periodical))