A lot of entrepreneurial content encourages persistence, hard work etc. “If you put your mind to it you can do whatever you want.” The reality is there are many challenges from starting to growing, and different factors that can make an opportunity more or less likely to succeed.
It’s probably pretty rare for opportunities to meet all of these criteria perfectly. Likely have to accept what I can tolerate and go for it. If it was perfect and easy, there would likely be a lot of others doing it, and therefore less upside.
These are some of the same factors I use for evaluating opportunities others are pursuing. I just put the team in the position of the above.
There are plenty of opportunities out there, it’s just a matter of choosing which is best. Everyone’s personal criteria and factors will probably be different depending on their goals.