Abstract Research is essential element in public relation. It’s not necessary to have been ambiguous, expensive or complex. There is one way to ensure that public relation research arrives on time, on budget and gives the right result to create organizational.this paper will discover the importance of research and reserah steps in public relations in the UAE organization. It ended that many PR offices do care about the research but still research needs more awareness and development in the future. More research need to be collected in the PR field.Keyword: Research; Public relation; Research step; Need of research; PR solutions and process