TBWA set for regional restructure to move away from ‘traditional models’
Ruhanen_TroyTBWA is set to shake up its regional structures in the coming weeks, the network’s president and CEO Troy Ruhanen has told Mumbrella.
In an exclusive interview during a trip to his native Australia nine months after taking on the top job Ruhanen also reiterated his desire to renew the agency’s ‘disruption’ mantra, and put more creative people into leadership roles.