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several studies have show last odors have an effect on humen behavior. consumer's behavior is also affected by odors an experiment was carried out in a restaurant where lemon and lavender aromas were diffused and compared to a no-aroma control condition. results showed that lavender but not lemon aroma increased the length of stay of customers and the amount of purchasing. The hypothesis that lavender produces a relaxing effect is offered to explain the resultsvarious experimental studies have showed that aromas have positive impact on human behavior, emotion and cognition .Baron and Bronfen achieved an increase in the performances of difficult cognitive tasks when diffusing a pleasant perfume. following aromatherapy, Diego found that subjects performed more rapidly a math computation task. Baron found that pleasant fragrance enhanced some aspects of driving performance when participants
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