1 – Influence of customer profile
Gross profit in hotels and
restaurants, ranges between
55% to 70%. The more affluent
the customer profile, the
higher generally his/her ASP and the greater the
intangible element and vice versa. Composition of
tangible elements, change with the level of ASP. Lower
ASP customers buy mainly food but higher ASP customer
spends more on beverages and the service quality
ASP = Average Spending per Head