Historically , small farmers in developing countries who produce commodities such as coffee, cocoa, sugar or rubber are often not being paid ‘fair ’prices due to the consolidation of large companies and the number of intermediaries taking a share of the profit.
‘Fairtrade ’ is an initiative designed to help especially small-scale farmers to survive in the global economy.
Globally, the market share of fair-trade products only accounts for about 2%. Products certified with the ‘Fairtrade ’ logo guarantee strict standards worldwide on certain environmental, labor and remuneration aspects.