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Case 4: a European-headquartered company
The management of a European-headquartered company was
convinced that a knowledge-based learning organization was the key for
the company to achieve cost-effectiveness, competitiveness and a better
management of business risks. For this reason, it commissioned a KM team
that comprised nine management staff to implement a KM initiative.
The initiative that enjoyed high visibility encompassed a series of
plans such as creating informative web pages of the management and all
business units, organizing staff into communities of practice and identifying
internal knowledge champions. The initiative progressed on the basis that
IT systems would be the foundation for all activities and processes. As time
passed, the team found out that the web site and internet development were
divided between the IT and media aairs departments. These two departments
had diverging agendas and held conflicting views as to how the IT systems
should be developed. Members in the team suspected that the IT manager’s
involvement in the KM initiative was to gain a dominant position in the
company’s strategy, methodology and budget. As a result, tension started to
grow within the KM team. Meanwhile, external market conditions deteriorated
and prompted the company to implement a major organizational restructuring
exercise. The KM initiative faded and became lost in the turbulence.
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