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When Lucas decided to sell Pixar, suitors came and went, but Steve Jobs was the mostdetermined and curious. He peppered Catmull with unending questions. Mild-manneredCatmull had misgivings about Jobs’s strong personality, but Jobs interacted so forcefullythat he taught Catmull to defend his positions and to engage anyone who disagreed. Headmired Jobs’s focus, brilliance and ability to inspire, but Jobs could be “dismissive,condescending, threatening, even bullying.” Jobs acquired Pixar in 1986, and Catmullworked with him daily for years.A measure of Jobs’s cunning emerged when he, in turn, wanted to sell Pixar, as happened“three times between 1987 and 1991.” Jobs demanded $120 million. Microsoft, the mostpersistent among the possible purchasers, offered $90 million. Jobs realized intuitively thatif Microsoft was willing to go that high, then Pixar was worth more. He decided not to sell.Over the years, Catmull watched Jobs evolve into a leader who leavened his overbearingpersonality with compassion. As Jobs embraced his shared humanity, he became an evenbetter leader.
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